Making Email Marketing Work For You


Email marketing is no longer limited to impersonal messages sent in bulk.  It’s now possible to integrate email information into your existing customer database for a more personalized, targeted approach to insurance email marketing.  The messages you send out can be personalized with customers’ information and deployed at specific times and in relation to certain events.  This integrated approach helps develop a responsive basis for the on-going management of customer relations.

Insurance email marketing Email with a purpose

If you don’t want the emails you send to customers to end up deleted, they have to be crafted with useful content that’s applicable to the client they’re addressed to.  A fully integrated and well-managed email database can send out messages such as:

  • Notices of new service options
  • Renewal reminders
  • Money-saving tips
  • Opportunities to expand coverage or select new options
  • Notification of changes happening in the agency
  • Regular electronic newsletters
  • Special offers available only to members

Sending emails that get results

A successful email campaign has to receive consistent attention from dedicated insurance email marketing experts.  Email append services are necessary to run a successful and well-managed email campaign.  Email append connects email addresses with postal addresses and company names using a database of more than thirty million entries.

Don’t rely on “shot in the dark” style email marketing.  A targeted, personalized approach gives you better results and delivers a more value-rich experience to your clients.  Email append services can drastically increase the success of your next email marketing campaign.

Categories: Insurance
This post was written by , posted on July 30, 2013 Tuesday at 10:40 pm